Should You Invest in Professional Photography for Your Business Website?
Your business website is often the first encounter potential clients or customers have with your company, so you want them to be impressed. Since we live in such a visual culture, your website should have outstanding photos, a layout that suits them well and an overall design that's appealing and easy to navigate. Authenticity is more important than ever for company’s target audiences. Which is why DIY and stock photography may be costing you true connection with your consumers. Turn to a professional photographer to shoot custom images that are unique and authentic to your business to enliven your website.
I understand you're worried about your marketing budget, and things may get a little tight sometimes, but you should professional photography as an investment, not an expense for your business website so that you can make the best possible first impression on prospective clients and customers. Images can inspire many thoughts and emotions in your clients and customers, so you want to make sure to have the right photos. A commercial photographer can provide those.
Also, with professional photography, your images are true to your business. You can work around a particular theme, make your website look like a personalized magazine for your company, show your products in the best possible light and perhaps even increase your sales. Your pictures will be professional and consistent in quality so that your clients can see how much you care about your company and about them. So even if you have to find a little more room in your marketing budget, consider enhancing your business website with professional images from a successful photographer.
Why Does Your Website Need Professional Photography?
Your website should be attractive and easy to use, and professional photography can contribute to both goals. Professional photographers are artists, and they're committed to telling your company's story through images. They focus on angle, clarity and creativity, striving for the unique. They want to capture the essence of what your business is and what it does, and all this makes for an amazing website.
You can actually incorporate professional photographs into your website in many creative ways. Use images that illustrate your domain and purpose on your website's front page. Have portrait photographers take attractive headshots of your staff members (and you, too) for your “about us” page. Incorporate photos into your website's menu for easier navigation. Office lifestyle and event photography can help supplement additional content and give personality to the brand identity. The possibilities are endless, but always use images created especially for your company.
When you hire a professional photographer, try to find one with experience in your business' field. If you plan weddings, for instance, turn to a wedding photographer. If you specialize in trip planning, hire a travel photographer. Specialized photography makes your website appear extra special, polished and impressive to everyone who views it.
Why You Should Not Use Stock Photography
You might be thinking that you can get the same effect on your website by using stock photography, but that's not true. Stock photos don't capture the individuality of your business. People have seen stock photographs so many times that they're likely to find them rather boring. Stock photos may be a quick fix to help enhance the user experience, but if your company’s values include trust and authenticity, I’d advise to work with me to create your own unique image assets.
